EMAIL MARKETING

You could say I'm a bit of an email nut, as designing, coding and testing email campaigns became part of my DNA over the 5 years I spent as lead designer for a company called Pear Tree Greetings. I couldn't seem to keep my hands out of the data, even though digging into the numbers was not originally part of my responsibilities. I also loved researching email best practices and took the initiative to overhaul our template designs, optimizing for mobile and speed of execution. The below is a glimpse at some of my favorite batch & blast sends as well as a few trigger campaigns.